Indian Mailing List
Before building a customer database, let’s understand what a Customer Database is and why it is important to build your own database. A customer database is not just a collection of names. It is a collection of individualized, consumer behavioral information, isolated to each customer. It will provide you with comprehensive, up-to-date and relevant information about customers, thus, enabling you to target selected audiences easily and cost-effectively.
A customer database is useful when planning events and promotions as it can help you maximize profits through conversion, retention and repeat sales. It can help you market smarter and reduce costs. It can also help you keep in touch with customers’ year round, thus providing you with a ready database to leverage new events.