Business Mailing Lists

To a certain extent, it’s been email marketing itself that has been to blame for its problematic public perception. In part, this has been the result of a reputation tarnished by spam, by phishing and by dodgy emails promising the moon on a stick (as long as you’d be kind enough to cover administration costs up front). Add to that the emergence of shiny new social media technologies and platforms and a familiarity with email marketing that has even bred a little contempt amongst some marketers and it’s hardly surprising that some organizations might fail to appreciate its real strength or realize its true potential.